Field notes from the front of house.
What we're learning building the AI phone receptionist for Australian tradies. Real numbers, what works, what doesn't — and the occasional rant about voicemail.
The true cost of a missed call for Australian tradies (and how to stop it)
A missed call isn't just a missed call. It's a missed job, a missed customer, and — quietly — a missed reputation. Here's the maths, the hidden costs, and what actually fixes it in 2026.
When a $149 AI receptionist actually beats hiring an admin (and when it doesn't)
The honest cost breakdown. The hours an admin works versus the hours your phone rings. The tasks an admin does that an AI never will. Decide deliberately.
Owning your phone number: the 3-day porting reality every Aussie tradie should know
Why your phone number is your most valuable asset, what actually happens during a port, and the painful 4-12 hours nobody warns you about.
What Aussie tradies actually pay for missed-call answering in 2026
An honest comparison: Sanby vs Reception HQ vs AnswerForce vs Sophiie vs the rest. Real prices, what each is actually good for, and where the marketing pages are lying.